Due to demand, registration
of interest has now closed.
Due to demand, registration
of interest has now closed.
Due to demand, registration
of interest has now closed.

The Australian Open and Golden State invite you to join a select group of brand marketers for an exclusive luncheon, with trailblazing speakers from the worlds of sports, technology, marketing and fashion, followed by an evening of world class tennis at the Laver Cup.

Friday 19th September 2025
Golden State Warriors new HQ
1090 Maya Angelou Lane, Mission Rock, San Francisco
12:30PM
Tip-off:
Arrivals & Lunch. 
1.00PM
View from the top
Our host Nick McCarvel sets the scene with sports industry leaders, Craig Tiley (Tennis Australia CEO) & Mike Kitts (Chief Commercial Officer, Golden State). 
1.15PM
The cultural crossover
Hypebeast’s Courtney Kenefick & Ray Mate guide a discussion with brand leaders, Jeff McAdams (VP Global Marketing, New Balance) and Celessa Baker (VP Marketing Partnerships, Sephora) on how brands can drive a cultural impact beyond the sport itself.
1:45PM 
ALL-STAR DISRUPTORS 
AO’s Director of Innovation Dr Machar Reid unpacks the new frontiers in sports, with expert insights from Cristina Apple Georgoulakis (Partner, Seven Seven Six) and Mike Maunz (Senior Marketing Partnerships, Sport & Entertainment, Google).
2.15PM
GRAND SLAM REFLECTIONS
Fireside chat with Andy Roddick (US Open Champion) on an incredible career on and off the court.
3.00PM
FIRST SERVE  
Cocktail networking hour.
Evening
At 4pm, we will head over to Chase Center (10-minute walk) for an exclusive behind the scenes tour before enjoying the evening session of the Laver Cup in a hospitality suite.