The Australian Open and Golden State invite you to join a select group of brand marketers for an exclusive luncheon, with trailblazing speakers from the worlds of sports, technology, marketing and fashion, followed by an evening of world class tennis at the Laver Cup.

Friday 19th September 2025
Golden State Warriors new HQ
1051 3rd St, Mission Rock, San Francisco
12:30PM
Tip-off:
Arrivals & lunch.
1.00PM
View from the top
Introduction from Craig Tiley (Tennis Australia CEO) & Mike Kitts (Chief Commercial Officer, Golden State).
1.30pm
The cultural crossover
Hypebeast’s Courtney Kenefick & Ray Mate guide a panel discussion with global brand leaders on how sporting events are increasingly beacons of fashion, music and other cultural pillars and what it can mean for brands.
2.15PM
The innovation keynote
Fireside chat with Andy Roddick (US Open Champion) & guest to be announced on Andy's incredible career on and off the court along with some of the disruptive trends in sport. 
3.00PM
First Serve
Cocktail networking hour.
Evening
At 4pm, we will head over to Chase Center (10-minute walk) for an exclusive behind the scenes tour before enjoying the evening session of the Laver Cup in a hospitality suite.